DemandRadar™ — our always-on demand engine — runs a continuous intelligence pipeline across your whole territory and scores every property, handing you a RoofScore™ (a 0–100 demand rank) on each home — a model backtested against real roof-replacement records, not a guess — served as a cockpit you can act on.
DemandRadar™ continuously watches property, weather, permit, and market signals across every home in your territory.
Each home gets a single RoofScore™ from five demand signals, ranked hot / warm / cold — one clean entry per property.
Open a lead, see exactly why it surfaced, view the roof from above, navigate, call the owner, and mark it won.
Severe hail & wind events matched by distance and magnitude to owner-occupied homes. The highest-intent, often insurance-funded signal.
We rank every home by how likely it needs a roof now — weighing storm exposure, recent sales, permit activity, ownership, and the roof material we read off aerial imagery (tile outlasts shingle two-to-one) together. Roof age is one input, not a number we pretend to know exactly: with no re-roof permit we cap it at the material’s real lifespan — an honest ceiling — and homes on an aging original roof with no recent storm re-roof rise to the top.
New owners are surfaced the moment they take over — the segment most likely to renovate within the first two years.
County permit activity shows where work is already happening — a block in motion is a block to canvass.
A distance-decay model finds streets dense with aging roofs, so one job becomes five.
Every lead shows a plain-English reason. No black box — you see the evidence behind the rank.