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This is a live demo — and it’s all real. The roof age, measurements, aerial view and demand score below are exactly what you get on every lead. We only hide the exact street address & owner name.
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••• 21ST ST SW
NAPLES 34117
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New Owner · 64.4
Aging Roof · 60.9
Hot Street · 20.2
79% · Medium confidence
Absentee / investor
Upper-mid income area
79% confidence · Medium
✓ Confirmed recent ownership change on record · roof material read from the aerial: shingle · build year on record
Aerial view of this roof · drag to explore
Instant roof report
$17,100–$35,500
Estimated Job Value
Sized from the mapped building footprint. Pitch assumed — tap below for exact pitch & facets.
Aerial estimate — great for sizing the job, but
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The Sales Play
Why This Lead
- Changed hands in 2025 — new owners renovate early
- Old enough that the original roof is likely aging out — prime home to ask if it's been redone yet
- Cluster of aging roofs on this street — prime block to canvass
The one-liner
New owner — they're in renovation mode and decide fast. Open with a free roof health check before small issues become expensive ones.
Sales Playbook New-owner window
They just bought, they're in fix-it mode, and they decide fast. Get there first with a FREE roof health-check as a welcome — a gift, not an upsell.
Lead with a question, not a claim. These are predictive signals from public records — strong, but not confirmed. A roof redone without a permit won't show here. Open by confirming what you see; your free inspection is the proof.
What to say
- Door opener: "Saw you recently moved in — welcome to Naples. Want a free baseline on the roof so you know exactly what you've got? The closing inspection barely glances at it."
- You're the local who showed up first and helped — frame it as protecting their new investment.
- Get eyes on it before you say anything about age or cost — let the look do the talking.
If they push back
"We had an inspection at closing."
"Home inspectors glance from a ladder — they don't get on it. A roofer's eyes on the actual shingles catch what that misses."
Property Details
$101,392
Area Median Income · Upper-mid income
2025-03-01
Last Sold · $850,000
Ring the Block · turn this job into the next 8
Working this address? These are the highest-propensity roofs right around it. Knock them, drop a flyer, or add them to a "we're already on your street" mailer — one job becomes five.
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