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This is a live demo — and it’s all real. The roof age, measurements, aerial view and demand score below are exactly what you get on every lead. We only hide the exact street address & owner name.
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••• 18TH CT SW
GOLDEN GATE CITY 34116
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Aging Roof · 50.7
Hot Street · 43.0
63% · Verify confidence
Owner-occupied
63% confidence · Verify
✓ Confirmed build year on record
~ Estimating exact roof age — estimated from build year (no re-roof permit on file yet)
Aerial view of this roof · drag to explore
Instant roof report
$10,400–$21,800
Estimated Job Value
Sized from the mapped building footprint. Pitch assumed — tap below for exact pitch & facets.
Aerial estimate — great for sizing the job, but
not a certified measurement. Need a stamped report to bid?
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Why This Lead
- No roof-replacement permit on record — likely original or redone unpermitted (confirm on site)
- Cluster of aging roofs on this street — prime block to canvass
The one-liner
Don't assume it's old — public records just show no roof-replacement permit on file, which means it's either original OR was redone without one. Open with a QUESTION, not a claim: "Has your roof been replaced in the last several years?" If it was a go-over (new shingles over the old layer), that's a strong lead — overlays fail faster and the next job is a full tear-off. If it truly hasn't been touched, offer a free inspection to set a real timeline. Never tell them their roof is old — if they just re-roofed, you lose them.
Sales Playbook Confirm first — don't assume age
No roof-replacement permit on file — so it's either original OR redone without one. Never open by calling it old; if they re-roofed you'll lose them. Open with a question.
Lead with a question, not a claim. These are predictive signals from public records — strong, but not confirmed. A roof redone without a permit won't show here. Open by confirming what you see; your free inspection is the proof.
What to say
- Lead with the question, never a verdict: "There's no roof permit on file for your place — has it been redone recently?"
- If it was a layer-over, that matters: it wears faster and the next job has to be a full tear-off — worth planning now.
- Only if it truly hasn't been touched: talk lifespan (asphalt ~20–25 yrs) and offer a free inspection (a roof this size typically runs ~$10k–$21k job).
If they push back
"My roof's only a few years old."
"Great — and totally possible. There's just no record of when it was last done, so I wanted to check. Either way, a quick free look gives you a real timeline."
~25 yr
Roof age unconfirmed · verify
$66,302
Area Median Income · Middle income
Ring the Block · turn this job into the next 8
Working this address? These are the highest-propensity roofs right around it. Knock them, drop a flyer, or add them to a "we're already on your street" mailer — one job becomes five.
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